Understanding Public Relations

Creative Thinking Partner and Executive Coach, Blaire Palmer, was a BBC broadcaster for nearly a decade. Since starting her own consultancy she has featured as a guest expert on TV, radio and in the press. In this article about the functions of public relations she asks * "what is public relations" and * explains some of the principles behind public relations (basically, how to get advertising for free) and * provides practical steps for both understanding how the media works and making use of that information to get exposure. In addition she provides a * valuable list of commonly used media terms such as “disco” and “top line”. To end she provides * a checklist for any professional of business person who wants to use the media to promote their company or is often asked to appear in the media to speak on behalf of their industry or profession. A good grounding in the fuctions of public relations, the definition of public relations and using public relations as a marketing tool. Suitable for leaders, entrepreneurs, business owners, start ups, trainers and consultants interested in media training and media skills in a business context. Article is 2949 words.

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